Essay Value Chain Management - Crocs Case Study - 1257 Words

Crocs splashed onto the scene in 2002 with brightly colored plastic shoes that the whole family could wear. From preschoolers to doctors, these shoes appealed to a vast array of consumers. The reason for Crocs’ success can be attributed to their value chain development. Value chains exist to enhance value created at every step of the manufacturing process, from raw materials to final product disposal or reuse (â€Å"Value Chain,† n.d.). The sequence of this chain gives the customer high value for a low cost. Customers ultimately have the power in the value chain (Robbins Coulter, 2009). While Crocs’ use of the value chain allowed them to create a valuable product and enhance their already valuable product there are aspects of their value†¦show more content†¦However, Crocs revolutionized the traditional shoe market by satisfying their customer’s demand within the same season as they were able to manufacture more shoes as needed (Hoyt Silverman, 2008). Finally, Crocs saw the value chain through to the end stage by offering their customers a way of giving back by working with a company called Soles4Soles (â€Å"Donate Your Crocs,† 2010). Their partnership with this company allows customers to donate their gently used shoes to the less fortunate. Additional value was added to their value chain by increasing variety of the product, improving procurement strategies and minimizing time the product spends in transit, all while sustaining competitive advantage (â€Å"Value Chain,† 2010). Crocs went public in 2006 and reported $847 million in revenues in 2007 (von Briesen, 2009). Whether you loved them or hated them, almost everyone knew what they were and where to get them. Crocs used their product visibility to their advantage. A few years after their initial debut, they began making different styles of shoes and various accessories. Crocs shoe line expanded into the production of fashion shoes for all ages and gen ders, a professional line for those who were on their feet all day and a line for those with medical problems affecting the feet (Hoyt Silverman, 2008). This expansion satisfied their current customer base by applying variety to their original concept and increased theirShow MoreRelatedEssay about Value Chain at Crocs, Inc.977 Words   |  4 PagesThe first impression one might have about Crocs products are that they are basically plastic looking shoes that are comfortable and readily available. Customers familiar with this product boast, like on the company website, about the company’s proprietary closed-cell resin, Crosliteâ„ ¢, a technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities(Company.crocs.com, 2011). There are also various comments about how the material does notRead MoreCrocs Case Study1443 Words   |  6 PagesCrocs made a splash in 2003 when they introduced their funny looking, brightly colo red, plastic clogs that the whole family could wear (Hoyt Silverman, 2008). By 2007, the company reported $847 million in revenues (von Briesen, 2009). From preschoolers to doctors, these shoes appealed to a vast array of consumers. The reason for Crocs’ success over the past few years can be attributed to their value chain strategy in which customers ultimately had the power (Robbins Coulter, 2009). Value chainsRead MoreEssay about Crocs Case Study1385 Words   |  6 Pagesmarket was valued at $196.6 billion and projects that figure to grow to 232.1 billion by 2013. How can firms such as CROCS or ECCO succeed in this global market? Datamonitor points out that this industry is highly competitive and that rivalry between firms is strong. A key success factor for the footwear industry is the successful development and management of a profitable supply chain. Different firms take different approaches to this issue. Neilsen points out that several large players such asRead MoreCrocs Shoes Itself in Global Supply Chain2868 Words   |  12 PagesBy: Hanan Alzayied KMBS student-Kuwait-July2012 Crocs Shoes itself in Global Supply Chain Abstract: Crocs, Inc. is a U.S. based shoe designer, manufacturer, and retailer that launched its business in 2002 selling Crocsâ„ ¢ brand casual plastic clogs with straps in a variety of solid, bright colors, Crocsâ„ ¢ introduced an innovative shoe made of a revolutionary material called Crosliteâ„ ¢ technology which held unique characteristics that allowed it to perform on both land and in water. TheRead MoreSupply Chain for Competitive Advantage5791 Words   |  24 PagesCROCS: REVOLUTIONIZING AN INDUSTRY’S SUPPLY CHAIN FOR COMPETITIVE ADVANTAGE BHOOSHAN PARIKH CBS FTMBA 2008-09 OPERATIONS MANAGEMENT TERM PAPER 3/16/2009 Case Study This paper analyses and discusses the supply chain process of Crocs Inc. in a competitive and dynamic footwear industry. The paper critically evaluates the existing supply chain of the company against its current performance and changing market conditions and explains reasons for loss of competitive advantage of the companyRead MoreCrocs: A Value Chain of Success Essay1818 Words   |  8 Pageswhile understanding the business core competencies is just one way operations management ensures a competitive and differentiation advantage. Since Henry Ford’s innovative processes, many business strategy models have been designed to give customers more value with their purchases of goods or services. 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