Mass Media Concepts - 1359 Words

MASS MEDIA AND SOCIETY (2) The concept of ‘mass’ The ideas of ‘mass society’ date from the 1940s but before that time, since the19th century, there have been different ideas of what ‘mass’ means. One use of the term ‘mass’ was negative to refer to the mass of people or the ‘common people’ – who were seen as uneducated, ignorant, unruly or violent. ‘Mass’ could also be used in a positive sense as in ‘mass movement’ – such as trade unionism, socialism, or working class solidarity against the forces of oppression. Terms such as ‘mass support’ or ‘mass action’ are other examples. Another way of looking at ‘mass’ is to look beyond just a ‘large number’ of people to see if the group are acting collectively, or rationally, or†¦show more content†¦Society is seen as being made up of linked working parts (subsystems), of which the mass media are one, each making an essential contribution to continuity and order. Society needs the continued maintenance of an accurate, consistent, supportive, and complete picture of the working of society and the social environment. It is by responding to the needs of individuals and society’s institutions in consistent ways that the media achieve unintended benefits for society as a whole. The social functions of media The main functions of communication in society are: Information About events and conditions in society and the world Indicating relations of power Facilitating innovation, adaptation and progress Correlation Explaining, interpreting and commenting on the meaning of events and information Providing support for established authority and norms Socializing Coordinating separate activities Consensus building Continuity Expressing the dominant culture and recognising subcultures and new cultural developments Forging and maintaining common values. Entertainment Providing amusement, diversion and the means of relaxation Reducing social tension Mobilization Campaigning for social objectives in politics, war, economic development and sometimes religion These ‘function’ of society (above) are not ranked in any order and the relationshipShow MoreRelatedMass Media Influence On People s Ideas About Society936 Words   |  4 PagesJamilah Alfadhli ENG 110-01 November 13, 2015 Mass Media Influence in Shaping People’s Ideas about Society The most important goal for mass media is to make high revenues. To make this goal real and earn that money mass media maker or producer put effective working plans. These effective plans could be in all different kinds of any mass media. There are several effects of made mass media planning before it broadcasting a message to improve it economic. These effects are; effects of advertisingRead MoreThe And Dissemination Of Cultural Values, Ideologies, And Hierarchies832 Words   |  4 Pagesthe full web of the â€Å"word-concept† culture, dominate much of the theory and practice. The most common debates are over naming eras and redefining terms like popular, culture, popular culture, etc. Despite the debate, the historiography maintains four important foci for the construction of cultural values: industrialization and the Progressive Era, the influence of industrialized media, the concept of shifting contexts, and a reference an attempt to identify the â€Å"word-concept† of â€Å"the people†. Like theRead MoreThe Agenda Setting Model Can Guide The Public Opinion And Mass Communication1464 Words   |  6 Pagesand mass communication about some social or political issues. Different with media effects model, the media effects more like to telling people how to think, however, the agenda setting model is successful in telling people what to think about. In a general way, agenda setting theory was constructed in the environment of traditional mass media, and the purpose is to study traditional mass media. About the visual agenda setting, the particular pictures, videos affect the influence of the media, whichRead MoreThe Between Media And Body Image1348 Words   |  6 Pagesconstructed by the society and by the media. But women are affected that kind of construction. Mass media give narrow definition about the standard of beauty. Delis noticed this massage everywhere, especially in the media, â€Å"I am so affected by Glamour magazine and Vogue and all that; I’m looking at all these beautiful women. They’re thin. I want to be just as beautiful. I want to be just as thin. Because that is what guys like† (Hesse-Biber, Sharlene Nagy 12). The media representation of the thin idealRead MoreStanley Cohens Concept of a Moral Panic1692 Words   |  7 Pagesof both groups as well as the role of mass media in raising the conflict between them. The main goal of the current study is to speak about the concept of â€Å"moral panic† which was introduced by Stanley Cohen in his studies. The paper will also focus on the conflict between the Mods and Rockers which occurred at the early 1960’s in Great Britain. Stanley Cohen’s Concept of a Moral Panic As it has been stated above it was Stanley Cohen who brought the concept of moral panic in the common usage. BeforeRead MoreMedia and Mass Communications Development on a Healthy Mature Culture1200 Words   |  5 PagesMedia and Mass Communications development on a Healthy Mature Culture This argumentative essay is specially made to discuss the possibility for media and mass communication to nurture the development of a healthy, mature culture. Overall, the process of media and mass communication media development has already caused changes in the public sphere. The digitalization of media dramatically increases the chances of the people to get an access to the information, which is transferredRead MoreDefinition of Mass Media1699 Words   |  7 PagesThe Mass Media Defining the Mass Media Defining the Mass Media The focus of this opening section is an examination of different explanations of the relationship between ownership and control of the mass media and, in order to do this, we need to begin by thinking about how the mass media can be defined. Breaking down the concept of a ‘mass media’ into its constituent parts... A medium is a ‘channel of communication’ - a means through which people send and receive information. The printed wordRead MoreThe Political Economy And Cultural Studies Theories1429 Words   |  6 PagesIntroduction Mass media plays an important role in the society by providing entertainment, information and acting as the government’s overseer. Several scholars have developed philosophies that help people understand how mass media fulfills its roles in the society. For example, Horkheimer and Adorno have constructed theories that explain the functions and impacts of mass media in the society across the globe (Mosco, 2008). The central theme in all mass communication models entails the meaning of media contentsRead MoreThe Field Of Sociology Is An Old But Ever Changing Systematic Study Of Human Behavior1579 Words   |  7 Pagesa significant mass media issue of which continues to grow. It is not only apparent in its raw form as pornography on the internet but also in various social media feeds, in advertising , discussed in the press, and as a part of some forms of entertainment. Key concepts of this social phenomena include; the media and mass media, pornography, freedom of expression, normalisation, sexuality, identities, violence, and the sexualisation of women and young girls. In today’s society, media are endlesslyRead MoreThe Concepts Of Agenda Setting And Framing1620 Words   |  7 PagesThe concepts of agenda setting and framing are widespread and prevalent within mass media and in everyday forms of life. McCombs and Shaw define agenda setting as â€Å"the idea that there is a strong correlation between the emphasis that mass media places on certain issues†¦ and the importance attributed to these issues by mass audiences.† (Scheufele 11) A related concept to agenda setting is framing, the idea that media can â€Å"select some aspects of a perceived reality and make them more salient in a communicating